Underwriting/Sponsorship

What is Underwriting?

As a non-commercial educational (NCE) radio station, WMHW acknowledges contributions to the station with on-air messages called "underwriting." It is similar to advertising at commercial stations.  However, certain restrictions apply to the style and content of NCE underwriting.  It is regulated and overseen by the FCC.

Underwriting opportunities can take a variety of forms. 

You can sponsor a show or event, sponsor the entire semester, or even donate equipment to secure underwriting credits!

WMHW's MOORE ROCK RADIO coverage at 91.5 FM encompasses Bay, Clare, Gratiot, Ingham, Isabella, Mecosta, Midland and Saginaw counties featuring music that caters to a younger demographic. It's a blend of modern, alternative and college rock complemented by daily news and sports updates, as well as exclusive play-by-play of CMU women's basketball, softball, volleyball and men's baseball. Moore Rock Radio is also the only station to broadcast every Mt. Pleasant High School football game.

WMHW's MOUNTAIN 101 is an Adult Album Alternative station targeting the 29-45 listener. It features a mix of music that includes artists such as Adele, Mumford & Sons, and The Lumineers as well as local artists who are launching their musical careers. This store-friendly sound is already played in many businesses in the Mount Pleasant area.

Both stations keep listeners up to date with news features and other special events programming. As an exposure bonus for underwriters, both Moore Rock Radio and Mountain 101 are streamed worldwide. For more information on radio messages tailored to your promotional needs, contact the business grants department at This email address is being protected from spambots. You need JavaScript enabled to view it..

Coverage Map for Moore Rock Radio 91.5 and Mountain 101.